Privacy Policy

Effective date: October 26, 2026

Who we are and where this policy applies
Information we collect
Where information comes from and how we use it
How information is shared
Cookies, analytics, and advertising
Calls, texts, emails, and verification
Retention and security
Your privacy choices and rights
Children, other websites, and changes
Contact

1. Who we are and where this policy applies

Altitude Leads LLC (“Altitude Leads,” “we,” “us,” or “our”) operates consumer-facing websites and landing pages that help adults request information about life insurance, including final expense insurance. This policy applies to the websites and forms that identify Altitude Leads LLC as their operator and link to this policy. Different page names do not change the operator.

Covered brands currently include Seniors With a Plan, Simple Wishes Circle, Plainspoken Seniors, Faithful Senior Circle, and Life Beyond the Road. Independent insurance providers have their own privacy notices, which govern their handling of information after they receive it.

2. Information we collect

Information you provide may include your name, email address, phone number, state, ZIP code, gender, date of birth or age, desired coverage amount, marital status, and an optional answer about a heart attack, stroke, or cancer within the last three years. You may skip the health question. Health answers are sensitive information. Do not provide unnecessary medical details.

Verification and consent records may include verification status, timestamps, the disclosure presented, the action you took and technical evidence of the request. We use GoHighLevel for lead management, phone verification and communications, and TrustedForm for interaction and consent documentation. Do not submit Social Security numbers, payment details, medical records or another person’s information through the initial form.

Website infrastructure and tools may process IP addresses, browser and device information, pages requested, referral sources, online identifiers, interaction data and security logs. Meta Pixel and Conversions API are described below. We also collect and retain call recordings and transcripts for inquiry handling, scheduling, quality assurance and compliance, subject to applicable notice and consent requirements.

3. Where information comes from and how we use it

We receive information directly from you and from the website technologies described in this policy. Where enabled, service providers may return phone-verification, fraud-prevention, and lead-delivery status.

We use information to handle your insurance inquiry, verify contact information, select and deliver the lead to a licensed agent, arrange appointments or live call transfers, respond to support requests, document consent and opt-outs, prevent misuse and meet legal obligations. Service and advertising activity information helps us measure campaign performance and improve the service.

Marketing communications depend on the consent and choices presented to you. Reading this policy does not authorize calls, texts or emails. We do not use lead information or call recordings and transcripts to market unrelated products or train AI models.

4. How information is shared

We sell each lead to one licensed insurance agent selected after submission. The agent receives contact details and all questionnaire answers you provide, including the optional health answer, subject to applicable restrictions and any required separate authorization. Our agreements prohibit the purchasing agent from reselling or redistributing the lead. The agent handles the inquiry under its own privacy notice and applicable obligations.

We receive payment for lead delivery. This is a sale of lead information and may also constitute sharing under applicable privacy laws. To request that we stop future sale or sharing, email support@altitudeleads.com. A request does not reverse a completed transfer, but we coordinate applicable requests with the receiving agent.

Service providers process information needed for hosting, security, lead management, consent documentation, verification, messaging, calling, transcription and support. Current providers include GoHighLevel and TrustedForm. Authorized personnel and contractors may access information for these functions. Altitude retains call recordings and transcripts and does not deliver them to the purchasing agent; service providers may process them for us. We may also disclose information to authorities or advisers where legally required or necessary to protect rights, or in connection with a business transaction, subject to applicable law.

Health information helps handle your insurance inquiry and is included in the lead delivered to the purchasing agent when permitted. This policy is not consent to collect, share or sell health information and does not replace any separate notice, consent or signed authorization required by law. General contact consent and an optional question do not themselves supply those authorizations.

5. Cookies, analytics, and advertising

We use Meta Pixel and Meta Conversions API to measure advertising performance and support advertising delivery. Pixel uses browser-based technology; Conversions API sends events from our systems. These tools can involve device and online identifiers, website activity and contact-matching data, depending on configuration. We do not send questionnaire answers, including health-history responses, to Meta.

Transfers to advertising platforms may constitute sharing for cross-context behavioral advertising, targeted advertising or sale under applicable law. Browser controls can restrict cookies but do not necessarily stop server-side transfers. You may also use privacy and advertising settings available through Meta.

To request an opt-out of sale, sharing or targeted advertising, email support@altitudeleads.com. This email channel is not an automatic browser-level tracking control. Our website does not currently provide an on-page privacy-preference control.

6. Calls, texts, emails, and verification

Altitude Leads may contact you on behalf of the purchasing agent to discuss the inquiry, schedule an appointment or arrange a live transfer. Where authorized, contact may include live calls, automated dialing, automated texts or emails, and artificial, prerecorded or AI-generated voices. The agent may also contact you within the scope of applicable consent. Marketing consent is not a condition of purchasing insurance; this policy does not grant that consent.

A verification text confirms access to a phone number and is separate from marketing permission. Message and data rates may apply. Where SMS is offered, message frequency varies.

To stop marketing calls, tell the caller or email support@altitudeleads.com. Reply STOP to marketing texts or use the unsubscribe option in marketing emails. For assistance, email support@altitudeleads.com. We process opt-outs, stop the affected Altitude outreach and notify the purchasing agent as appropriate. You may also contact the agent directly. A limited opt-out confirmation or necessary nonmarketing service message may still be sent where permitted. Opting out does not automatically delete consent or suppression records needed to honor your request.

7. Retention and security

Retention depends on the information and why it is needed. Inquiry and health information is retained for handling and delivering the inquiry, resolving related issues and meeting applicable obligations. Recordings and transcripts support inquiry handling, scheduling, quality assurance and compliance. Verification and consent evidence may be needed to document authorization and resolve disputes; limited suppression records may be needed to prevent further contact. Logs support security and troubleshooting. We consider the request’s status, information sensitivity, outstanding disputes, legal requirements and valid deletion requests. There is no automatic 90-day deletion rule.

We seek to protect information through administrative, technical and organizational safeguards appropriate to its sensitivity. No internet transmission or storage system can guarantee absolute security. Contact support@altitudeleads.com with a security concern.

8. Your privacy choices and rights

Depending on your location and applicable law, you may have rights to access, correct, delete, or obtain a copy of personal information; opt out of sale, sharing, or targeted advertising; limit certain sensitive-data uses; withdraw consent; or appeal a denied request.

Submit privacy requests to support@altitudeleads.com or the mailing address below. Describe your request and provide enough information to locate your records; do not send unnecessary sensitive documents. Where appropriate, we verify identity or an authorized agent’s authority using proportionate information. We respond within applicable legal deadlines and explain any permitted exception or denial. To appeal a denial where an appeal right applies, email the same address with “Privacy Appeal” in the subject and identify the decision. We do not unlawfully discriminate against people who exercise privacy rights.

The categories included in lead sales are contact identifiers, location and demographic information, coverage preferences and optional health answers. The recipient is the single purchasing licensed agent. Service providers process categories needed for their functions; Meta receives advertising-related information as described above, not questionnaire answers. Recordings and transcripts are not sold to the purchasing agent. California and other state residents may request information about applicable categories, sources, purposes and recipients, including the relevant lookback period, and exercise applicable access, correction, deletion, portability, sale/sharing opt-out and sensitive-information rights through support@altitudeleads.com. Rights depend on applicable law and may be subject to exceptions. We do not knowingly sell or share information about people under 18.

9. Children, other websites, and changes

Our service is intended for adults age 18 or older. We do not knowingly solicit personal information from children. Contact us if you believe a child has provided information so we can take appropriate action.

Independent providers and other websites have their own privacy practices. Our service is intended for U.S. residents. Authorized team members or contractors outside the United States may access lead information, recordings and transcripts for the purposes described here. Information may therefore be processed in the United States and other countries, whose privacy laws may differ.

We may update this policy and will identify the effective date. For material changes, we will provide additional notice or obtain consent when required. Posting an update does not automatically authorize a new use of previously collected information.

10. Contact

Altitude Leads LLC

Privacy requests: support@altitudeleads.com

Mailing address: 1955 S Val Vista Dr Ste 118, Mesa, AZ 85204

Support: support@altitudeleads.com